Big Brands Band with “The People” in the Wake of Trump’s Immigration Ban
Big brands are banning with “the people” in response to Trump’s executive order banning immigration from seven Muslim-majority nations: Syria, Iran, Sudan, Libya, Somalia, Yemen and Iraq. In efforts to exercise their power, the following brands put to play strong corporate social responsibility tactics and messaging in support of “the people”.
In an email and blog post to Lyft customers the global ride-share company suggested the order is “antithetical to both Lyft’s and our nation’s core values. We stand firmly against these actions, and will not be silent on issues that threaten the values of our community.”
In response, Lyft is donating $1 million to the American Civil Liberties Union (ACLU) over the next four years to defend the constitution.
Airbnb CEO Brian Chesky has announced that the company will work to provide free housing for those affected by travel restrictions. Airbnb initiative would be towards accommodating travelers unexpectedly stuck outside of the U.S.
Starbucks CEO Howard Schultz sent an open letter to his staff pledging to hire 10,000 refugees over the next five years in response to Donald Trump’s immigration ban.
The CEO said the effort would begin in the U.S., initially and later span across the 75 countries around the world where Starbucks does business.
In a staff memo, Google CEO Sundar Pichai said the move affects at least 187 of the Internet giant’s staff. “We’re concerned about the impact of this order and any proposals that could impose restrictions on Googlers and their families, or that could create barriers to bringing great talent to the U.S.,” Google said in a statement. “We’ll continue to make our views on these issues known to leaders in Washington and elsewhere. Google created a crisis fund for $4 Million to help those affected by Trump’s immigration order.
We wonder which company will step up next.